For the user: take the intentions of services to customers, make human life become colorful.
For the staff: create space for development to enhance the value of staff, improve the quality of life.
For the community: promote the healthy development and serve the community the progress of civilization.
Integrity! Realistic! Innovation! Efficient! responsibility!
Rather lose money, never lose credibility; Clear vain man, honest work;
Work better, others in good faith and pragmatic; Business regardless of size, should be treated equally;
Serious, Responsible, Strict, Active and Efficient
Serious: excellence, inquisitive
Responsible: the courage to take responsibility for in the end
Strict: strict management, grueling, self-discipline, strict law person, strictly in work processes, strict reward and punishment.
Active: active accept the task, take the initiative to assume responsibility, take the initiative to identify problems, take the initiative to improve and perfect.
Efficient: clear work plans, rapid response. Done something today, tomorrow leave space.